Rednote vs Tiktok Social media is always evolving, and I’ve noticed a new app catching everyone’s attention: Xiaohongshu(小红书), or “Red Note.” It’s a lifestyle-focused platform from China, and lately, more and more Malaysian users, including myself, have started exploring it.

One big reason for this shift? The U.S. government’s announcement about possibly banning TikTok in 2025. This could potentially lead to the platform going viral worldwide, creating tons of new opportunities for all social media users and content creators. With that uncertainty hanging over our heads, people like me(as a content creator) are looking for a new potential social media giant, and Rednote seems like the perfect fit. It’s fresh, visually stunning, and offers more than just quick entertainment—it’s a space for authentic reviews, lifestyle tips, and even shopping.

I’ve been diving into this app, and honestly, it’s a game-changer. Let me walk you through why Rednote is becoming the next big thing after TikTok.

What is Rednote(小红书)?

Lately, I’ve seen more Malaysian users, including myself, exploring Rednote. One reason is the authentic cultural content—it’s a goldmine for discovering Chinese trends, travel spots, and lifestyle tips. Plus, the beautifully curated posts are super inspiring and practical.

The talk of TikTok possibly being banned in the U.S. by 2025 has also pushed many to seek alternatives in the western community. Rednote feels like a breath of fresh air, focusing on meaningful content over viral trends. For me, it’s the mix of authenticity, inspiration, and global connection that makes it so appealing.Tiktok refugee on Xiaohongshu

Key Trends Driving Rednote’s Growth

One thing I’ve noticed about Rednote is how it’s driven by trends that feel personal and authentic. For starters, the rise of micro-influencers is huge here. Instead of big celebrities, everyday users with relatable content shine, making it easy to trust their recommendations.

The app also thrives on niche communities. Whether it’s skincare routines, minimalist living, or hidden travel gems, there’s a group for everyone. Another trend that stands out is the focus on sustainability and mindful consumption, which resonates with so many people, including me.

What really sets Rednote apart, though, is its emphasis on storytelling. It’s not about chasing virality but sharing genuine experiences, which makes the content feel more meaningful. For someone like me who’s tired of shallow trends, this platform feels like a refreshing change.

Rednote vs. TikTok : What’s the differences

Rednote feels like a completely different vibe compared to TikTok, and honestly, that’s what I love about it. While TikTok is all about short, viral videos, Rednote focuses more on photos and detailed captions that tell a story. It’s like a blog-meets-social-media kind of experience.

Another big difference is the community. TikTok thrives on mass appeal and quick trends and is usually, but Rednote feels more personal, with tight-knit niche groups where you can genuinely connect over shared interests. And let’s not forget the e-commerce integration—it’s seamless. You see a product you like in someone’s post, and you can buy it right there. No need to dig around online.

Purpose

  • Rednote: A blend of social sharing and practical recommendations.
  • TikTok: Mostly entertainment and trend-driven content.

E-Commerce Integration

E-commerce on Xiaohongshu

  • Rednote: Seamless in-app shopping directly from posts. Favour by the Malays community
  • TikTok: Still experimenting with e-commerce features but less streamlined.

Pace of Interaction

  • Rednote: Slower, more meaningful experiences centered on learning and discovery.
  • TikTok: Fast-paced, attention-grabbing content for immediate consumption.

Target Audience

  • Rednote: Appeals to users seeking inspiration, reviews, and community-driven content. Serves the Chinese Malaysian well
  • TikTok: Attracts a broad audience focused on viral, shareable moments.

For me, Rednote isn’t just about entertainment; it’s about learning, discovering, and connecting in a way that TikTok doesn’t really offer. It’s a slower, more meaningful experience, and I think that’s why it’s standing out.

Rednote’s Challenges and Criticisms

While Rednote has a lot to offer, it’s not without its challenges:

  • Language barriers 
  • Content moderation
  • Cultural adaptation

One of the biggest hurdles I’ve noticed is the language barrier. For those of us who don’t speak or read Chinese, navigating the app and understanding content can feel overwhelming, even with translation tools. As Malaysian we simmer in the multicultural environment for ages, although there’s challenges but I don’t find it impossible to overcome. 

Another issue is content moderation. As the platform grows, balancing authentic user reviews with commercialized posts has become tricky. Sometimes, it’s hard to tell if a glowing recommendation is genuine or part of a marketing campaign.

There’s also the challenge of cultural adaptation. Rednote’s content and etiquette are rooted in Chinese culture, which might feel unfamiliar to new Western users like me. Understanding these unspoken norms takes time and patience.

Despite these challenges, Rednote’s unique appeal outweighs its drawbacks for me. With a bit of effort, these obstacles are manageable, especially for those who value authenticity and meaningful connections in social media.

Other than that, here’s an overview of what’s the Pros and Cons for both platform:

Rednote ProsRednote Cons
  • Great for sharing detailed tips and photos.
  • Awesome for finding niche communities.
  • Easy to shop directly from posts.
  • Full of cool Chinese lifestyle content.
  • Focuses on quality content, not just trends.
  • Video tools are basic.
  • Smaller global audience.
  • Most products cater to Chinese users.
  • If you don’t know Chinese, it’s tricky.
  • Content discovery can feel slow.

 

TikTok ProsTikTok Cons
  • Quick and fun short videos.
  • Everyone’s on it—huge global crowd!
  • Shopping features are starting to pop up.
  • Endless entertainment for all ages.
  • Super easy to create videos.
    • Not great for detailed content.
    • Viral trends can feel shallow.
    • Shopping features are still new.
    • Can get repetitive with trends.
    • Lots of competition for creators.
  • Might be banned in 2025

Tips for New Users

If you’re thinking about diving into Rednote, let me share a few tips I’ve picked up along the way to make your experience smoother and more enjoyable.

  1. Set Up a Standout Profile
    Take some time to create an engaging profile. Use a clear profile picture and write a short bio that reflects your interests. This helps you connect with like-minded users.
  2. Explore Hashtags and Communities
    Rednote thrives on niche content. Use hashtags to discover topics you’re passionate about, whether it’s skincare, travel, or cooking. Engaging with these communities makes the app more enjoyable.
  3. Be Authentic in Your Posts
    Post on XiaohongshuIf you plan to create content, focus on sharing genuine experiences and insights. The community values authenticity over perfection, so don’t stress about making everything picture-perfect.
  4. Use the Translation Feature
    If language is a barrier, the app’s built-in translation tool can help. It’s not perfect, but it’s enough to get the gist of posts and participate in discussions.
  5. Leverage the E-Commerce Features
    Love a product someone recommended? Use the app’s shopping links to find it. Rednote’s seamless integration makes it easy to shop directly from posts.

By following these tips, you’ll not only navigate Rednote better but also unlock its potential as a platform for discovery, inspiration, and connection. Trust me, it’s worth it!

However, Let’s not forget about the pros and cons comparison between this two social media apps, hereby we’ve prepared a details comparison table for everyone

Why Malaysians Have an Edge in Switching from TikTok to Rednote

When it comes to making the leap from TikTok to Rednote, I think Malaysians have a unique advantage that sets them apart. Here’s why:

  1. Multilingual Skills
    Malaysians are known for being multilingual, often fluent in Malay, English, and Chinese. This makes navigating Rednote’s predominantly Chinese interface and content far easier than for many other users. With less reliance on translation tools, Malaysians can engage more effectively with the platform.
  2. Cultural Familiarity
    Malaysia shares cultural ties with China, from traditional practices to modern trends. This familiarity means Malaysians can easily relate to Rednote’s content, whether it’s beauty tips, food reviews, or travel recommendations.
  3. E-Commerce Savviness
    Malaysians are no strangers to online shopping, especially on platforms like Shopee and Lazada. Rednote’s seamless integration of e-commerce with social media aligns perfectly with this shopping culture, giving Malaysians a head start in using the platform’s features.
  4. Existing Interest in Chinese Trends
    Many Malaysians already follow Chinese trends in fashion, technology, and beauty. Rednote becomes a natural extension of this interest, offering direct access to influencers, products, and lifestyles that are shaping Chinese pop culture.
  5. Proximity to China
    Being geographically closer to China, Malaysians often have better access to Chinese products and services, making Rednote’s shopping features more practical and relevant.

For Malaysians, switching to Rednote isn’t just about finding a TikTok alternative—it’s about stepping into a platform that feels like a perfect fit for their lifestyle and skills. If you’re Malaysian, trust me, you’ll feel right at home here

Rednote’s Potential for Global Impact

Rednote is more than just a trending app to Malaysian; it’s carving out a unique space in the global digital ecosystem. Here are a few ways it could reshape social media and commerce:

  1. A Platform for Cultural Exchange
    Rednote allows users worldwide to discover and learn about different cultures. For instance, Western users gain insights into Chinese lifestyle trends, while Chinese users explore global perspectives. This cultural exchange fosters mutual understanding and broadens horizons for both creators and audiences.
  2. Revolutionizing Social Commerce
    The app integrates storytelling with shopping like no other. Brands and influencers can showcase products authentically, leading to higher trust and engagement. Rednote’s model could inspire other platforms to adopt a more user-driven approach to e-commerce.
  3. Empowering Niche Communities
    Unlike platforms that focus on mass appeal, Rednote thrives on niche content. It’s becoming a hub for people with specialized interests—whether it’s eco-friendly living, budget travel, or DIY projects. This focus on micro-communities is setting a new standard for how people connect online.
  4. Opportunities for Emerging Markets
    The app’s rapid adoption in Asia and growing interest in the West highlight its potential to penetrate emerging markets. Countries with multilingual populations or strong e-commerce growth could see Rednote becoming a major player.
  5. Challenging Global Players
    With its unique blend of authenticity and commerce, Rednote could challenge existing giants like Instagram and TikTok by offering a richer, more focused experience. It’s not just another app—it’s a competitor with a clear niche and growing influence.

By focusing on these areas, Rednote could solidify its position as a global force. For users and brands alike, understanding these trends can help them make the most of this rapidly evolving platform.

Final Thoughts : Why Rednote Matters

Rednote is quickly becoming more than just an alternative to TikTok—it’s a platform reshaping how we connect, shop, and share online. It’s especially capturing the attention of Gen Z and Gen Alpha, who value inclusivity and cultural exchange. While some might argue that cultural loyalty is fading among younger generations, I see it as a celebration of cultural diversity and acceptance. This shift is what makes Rednote so exciting and relevant. As it continues to grow, this app has the potential to redefine social media and global commerce. If you haven’t explored it yet, now’s the perfect time to see what it’s all about!

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