Average person makes purchases in the online stores minimum twice a month. If you already run the e-commerce business offline, the website for it will help you to cover all possible target audiences online and get your website in the recent google searches. Follow this article and learn how to build a successful ecommerce site.
Contents
12 Best Methods to build a successful ecommerce site
In this post, there about 12 specific steps, they will help you during the building process of your e-commerce website.
Discovery phase
The discovery phase or research is the first step for any project in order to build a successful ecommerce site.
Look for information about your competitors, fix logs, features, etc. If the project is already alive, grab the user’s feedback so that the next update covers all missing points.
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Choose the platform
Choose the platform which fits your business goals and preferences of the target audience. The most powerful ones are Magento, Shopify, WooCommerce, WordPress.
Also, pay attention to the convenience of essential features. Could you manage orders, shipping, and payments easily? Could you create, execute, and analyze digital marketing campaigns? Is contact support available 24/7?
If ready-made solutions couldn’t cover your request, you could build a successful ecommerce site with the help of custom web development.
Responsive design
Nowadays, as more than 50% of global web traffic comes from mobile devices, make sure your product creates a positive user experience on any device.
Responsive UI design should look pretty similar to the full version one, cause the big difference could confuse the user.
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Content
As the primary step to build a successful ecommerce site, we have content creation. If you have an excellent design and functionality, but your pictures are done in low resolution – users won’t buy on your website.
Content provides the idea of your business. Please select the appropriate style and follow it while editing your pictures, removing watermarks from photos or looking for photos on photo stocks. You could use such content not only on the website but also on social networks and marketing campaigns to build a successful ecommerce site.
What’s more, unique content help to deal with searching platforms, increasing the visibility of a website in a web search engine.
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Animations
If you would like to create an interactive platform and catch all your customers’ attention, use animation.
However, make sure the animations can be adapted to any device. Otherwise, the bounce rate will be high.
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Call-to-action
Call-to-action elements help to guide users to the right action, for example, in a sales funnel. Call to action elements are not only the buttons – this could be the text blocks, illustrations, sliders so that you can build a successful ecommerce site.
Reviewing the design of call-to-action elements may increase the user’s engagement with the interface and, as a result, let business achieve their goals faster.
If you would like to navigate your users via sales funnel – the navigation should be as clear as you could provide. All features are easy to discover; your users can act with minimal effort.
The golden rule is – the user should understand where he or she is in now, and what he or she should do next.
Design
If you offer offline services, UI design could help to make your brand identity more viewed and help you build a successful ecommerce site. Make sure your design follows the same brand colors, typography, and picture style.
It will help users associate the interface with your brand and, as a result, reduce the bounce rate. Make sure the professional web design agency you choose as a contractor creates the design following your style guide and target-audience preferences.
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SEO
If you like to work with SEO on your e-commerce website – implement the SEO with great caution and clear-sightedness.
It is a usual case to build a successful ecommerce site, especially for SEO, to make your main one open for organic sales.
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Analytics
If you already have an existing e-commerce website, you are the winner. Analytics will provide you with the correct answers, where you have problems, and how big these problems are.
All updates or corrections should be done following such information.
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Integration
If you start the e-commerce business and want to build a successful ecommerce site, it always a good idea to have more integration with third parties services, such as payment or delivery.
It lets your client use the routine services and increases trust.
Support
10% of your customers will need customer support. Whether the customer is troubleshooting issues or looking for expert advice, make sure to provide excellent customer support to build a successful ecommerce site.
The customer should be able to find all the contact information easily. You could also use online voice chats or callbacks.
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Conclusion
All these steps and other business tools are essential, but the custom approach to each e-commerce business should be taken into account to build a successful eCommerce site. I hope you will have a fantastic sales experience after reading this stuff!
