The food delivery industry is booming. According to a software developer, purrweb, various food delivery apps are among their most requested and popular orders. The rise in supply is a direct result of the immense surge in demand for food delivery services. Many of those, who have never before ordered food to be delivered, have done so during the pandemic. From local groceries looking for new ways to reach their customers to startups intending to disrupt the industry, more and more entrepreneurs realize the potential and their need for a custom-made food delivery app.
Food Delivery App MVP types
Depending on your choice of a business model, there are several main types of food delivery apps you can build.
Branded Food Delivery Apps
If you have a restaurant or a store with an established presence and a loyal customer base, an app representing your business might be a perfect addition. Under this model, a business owner produces food and operates a delivery. This type of service has many benefits, as you can communicate with your clients without an intermediary, building closer relationships with them. Keep in mind that such apps can be easily integrated with your CRM system or have one built-in into them.
It’s also worth noting that control over the data you receive from your customers enables the efficient use of marketing analytics tools but warrants a robust security system. Having a branded app is a great way to let customers know about discounts and special offers. Many chain restaurants do this, including Chili’s, Denny’s, and Noodles & Company’s.
Platform / Aggregator Food Delivery Apps
These are apps that provide a platform for restaurants, cafés, and groceries with a delivery system and are just looking for ways to get more orders. A client chooses a vendor and a dish, pays online (or chooses to pay the delivery person in cash), then the vendor prepares the order and delivers it. A platform owner usually receives their revenue as a percentage from each purchase.
The benefit of running such an app is in the simplicity of the business model. Most actions can be automated, and you don’t need to worry about preparing food or managing delivery personnel for good food delivery apps.
This is probably the most popular type of food delivery apps right now. Under this model, the app owner does provide not only a platform for vendors but also the delivery.
Many stores and restaurant owners find it more efficient to collaborate with such delivery businesses, allowing them to focus on their primary activity. The most popular food delivery apps, Uber Eats, DoorDash, and GrubHub, all use this model.
Alternatively, you can have an app with a core focus on your business and brand but also providing a platform for your partners’ products. This might offer a source of additional revenue and even make customers’ experience better. Think of what your clients may need or want to pair up with the food that you don’t sell. Perhaps, a bottle of wine? Or artisanal chocolate?
If your core focus is delivery, as in the previous model that we have discussed, you can dip your toes in the world of grand cuisine and launch your own brand of an establishment that would prepare food. If customers like it, this might become a huge boost for your app, as the only place where they will be able to find it.
Pro-tip #1 Follow The Trends
Pay attention and always desperately hunt for new trends, as this will help you understand where the industry is going. For example, have you heard about the rise of ghost kitchens? Ghost kitchens are facilities for food preparation that do not serve customers on-site, meaning that you can only order their food online. Be This is not an entirely new phenomenon, but the pandemic and its restrictions have seen their numbers mushroom.
Pro-tip #2 Specialize
Let’s face it, getting customers to download and use your app might be the biggest challenge you encounter on your way to building the next Fortune 500 company. One way to challenge the likes of DoorDash and GrubHub is to look for underserved communities. You might have a dedicated app, or at least dedicated filters in your app, helping people with peculiar dietary requirements find what they need. People with allergies as well as vegetarians and vegans might find such services extremely helpful. You can also choose to specialize in the cuisine of a certain country or a region.
Food Delivery App MVP features
The set of features you need will largely depend on your business model and target audience.
Overall, a food delivery app would need:
- Client and vendor pages;
- Individual pages for every dish, with a detailed list of ingredients;
- Search bar and advanced filters – give your clients an option to filter food by region of origin and to filter out food with certain ingredients that they might be allergic to;
- Cart – customers should be able to add and remove items from it;
- Payment system, with as many payment options as possible;
- Security measures – protect your clients’ private info;
- In-app messaging system – enable communication between customers, vendors, and delivery personnel;
- List of favorite items – most people order the same favorite dishes again and again
- Being able to add items to their list of favorites will dramatically increase customer satisfaction;
Other features you should consider:
- Coupons, special offers, and referral programs;
- Maps, preferably able to show clients’ proximity to various vendors;
- GPS and real-time tracking – allow your clients to track their meal;
- Marketing statistics and analytics tools.
In general, the type of MVP and its features will depend on your reasons for building one. Whether you want to expand an existing business or create a new one, as listed above, some characteristics are essential for every food delivery app. Other optional features might help you define your business, make it attractive for clients and vendors.