Free SEO Tools | 12 Sneaky Tools Premium & Free

You know how it goes, keep your friends close and enemies closer. In SEO you need to keep a keen eye on your competition. There always will be someone who is ahead of you, and the only way to beat them is by being familiar with the techniques they use in marketing. It is also the best way to rank top: outdoing the competition. Thus, you must know about these cool Free SEO Tools now!

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Top 12 Premium And Free SEO Tools

Watching your competition like a hawk is, however, easier said than done in most cases. Nevertheless, it does not mean you have to take a step back in doing competitor analysis. Below are tools that you could use to monitor every move of your competition.

Monitor Backlinks (Free SEO Tools)

What does the tool do? As the name suggests, the solution helps you track all of your competitors’ backlinks. Not only will you be able to get hold of the backlinks that are useful to them, but you will also get to know the negative ones.

Monitor Backlinks
Monitor Backlinks

Monitor Backlinks will help you a long way in analyzing the backlinks webmasters use in your industry and give you the information you need to formulate your link-building strategy. According to KWD SEO Auckland, the role of the tool is to help you keep track o your competitor’s new links, get a handful of excellent and bad backlinks and analyze the results.

Visit: Monitor Backlinks 

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The moat is focused on monitoring the ads the competition is running in your industry. This one of the Free SEO Tools that keeps track of all the ads that your competitor has on various available platforms.


It will give you insight into the size of the ads and also give you suggestions and guidance on how to go about your ads. The tool is easy to use: you are only required to key in the names of the competitor you want to analyze then the tool will give you comprehensive feedback on their display ads.

Visit: Moat

See Also: What is External Linking & How it Improves Your SEO

Sprout Social (Free SEO Tools)

Are you curious about your competition’s social metrics? Sprout Social is a tool you should put into use. The tool gives you access to over 35 reports on the various parameters of your competition, which include their conversions, branding, traffic, and trends.

Sprout social
Sprout social

It will provide you with a thorough comparison of the competition’s statistics on each platform they are on, and that way you will be able to pinpoint the strategies that work best.

Visit: Sprout Social

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Understanding your audience is vital for SEO success. And this one of the Free SEO Tools does it. For instance, being familiar with your audience’s likes and preferences in terms of content will help you produce customized content for various audiences.

Quantcast is the perfect tool for helping you know and understand your potential and existing clients.


More so, it enables you to make a comparison of the demographic data you have against that of your competition. The data in question is the clients’ lifestyle, demographics, and even, their interests. Information on the mentioned is essential in helping you do better targeting in your social media marketing campaigns.

Visit: Quantcast

Mention (Free SEO Tools)

An emphasis has been put over time on the importance of tracking your social media mentions. Of what relevance is it? Well, apart from the primary factor, in that it enriches your brand reputation, it goes a long way in enhancing your visibility and awareness.

To optimize the mentions your brand gets, Mention is a tool that you need to incorporate into your SEO. It works in such a way that it keeps you posted on the mentions of any websites that can be traced back to your competitor.


Well, note that you can also get alerts on other sites that are talking about your competitor without having to link back to them. Mentions are vital as they will help you build on backlinks. Using Mention will help you identify the backlinks that prove to give your site the most value. And, it is as simple as going to the influencer’s dashboard and sorting out the websites.

Visit: Mention

See Also: Free SEO Tools | 12 Sneaky Tools Premium & Free

SE Ranking

SE Ranking is a tool that will inform you of how your competitor is ranking. The beauty of it is that you will be able to get reports on all search engines. Even target areas and several projects of your competitors on every single search engine.

SE Ranking
SE Ranking

SE Ranking gives you detailed feedback regarding your main competition, data on their traffic, positions, and their site’s visibility. The cool thing about this tool is that it will give you insight into websites that rank top ten in every query that you enter, and for details, you have an option to access it by just clicking on the ‘Main Competitors’ tab.

 Visit: SE Ranking

Alexa (Free SEO Tools)

Last but not least, a tool you need to have is Alexa. This is the ultimate one of the Free SEO Tools. You should not, at any cost, miss out on the global traffic monitoring that Alexa will do for you.

The tool is focused on giving you data about your competitor’s backlinks, keywords, and traffic. These are to mention a few. What is the deal with Alexa though? It is among the top and most recommended tools.


Whose data you can use to make meaningful improvements to your website. And the tool is winning because it also allows you to create a comparison of competitors in the same industry, on an international level.

Competitor analysis does not have to be a task that put you at your wit’s end. With the help of the seven mentioned tools alongside SERPbook, you will be able to make the most out of knowing a thing or two about your competition.

Visit: Alexa

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Reverse Image Search (Free SEO Tools)

With the Reverse Image Search technique, you can discover similar images around the web. Also, it can provide information about the image. The reverse image search can be used for the following purposes:

  • If you want to locate the source of an image.
  • You can know on what web page your image is being used.
  • The content creator can be tracked.
  • You can find similar images in the high-resolution version.
  • Lastly, you can get information about the image.
Reverse Image Search
Reverse Image Search

There are many tools for RIS and one of them is reverse image search by SmallSEOTools. This tool is used for word counting, checking grammar, plagiarism checker, and Reverse Image Search. Let us take a look that how search by image works:

  1. Navigate to the official website.
  2. You can simply upload a picture, enter the URL or choose an image from Google Drive or Dropbox.
  3. Now, Click the “Search Image” button to induce the results.

You will get the best-matched details and results. This tool is reliable, efficient, and straightforward to use.

Visit: Reverse image search

Ahrefs’ Free Backlink Checker (Free SEO Tools)

Ahrefs’ Free Backlink Checker shows the top 100 backlinks to any website or web page for free. It also unveils the five most linked-to pages, most common anchor texts, and the total number of backlinks and referring domains.

You’ll also see their proprietary Domain Rating (DR) and URL Rating (UR) scores there too. The same industry-leading database powers it as their premium version. Some statistics of the same:

  • 18.37 TRILLION known link.
  • 170 MILLION unique domains.
  • 6.56 BILLION pages crawled each day.

Their backlink index is updated with new data every 15 minutes so that you can seize new link opportunities immediately. Of course, it’s still quite limited compared to the full version of their backlink checker, but you can even get lots of value from it for free.

Visit: Ahrefs Backlink checker

See Also: 9 Best Affordable Online File Hosting Services | Updated finds all email addresses related to a website in seconds. You just need to type in the email address of the company you require. will provide you with the results. Each email address also has a confidence score. Some even have a “verified” icon, meaning that you can use the email address with total confidence.

You can also use the tool to find the email address of a specific person. Just enter the domain and the person’s name. You can install the Chrome extension for quick access, or use the Google Sheets add-on. It’s a pretty handy tool to have.


LinkMiner (Free SEO Tools)

LinkMiner is a Chrome extension that lets you check any web page for broken links on the fly. It’s useful for finding broken link building opportunities.


You can export the full list of scraped links to a CSV with just one click, which includes status code information, link type, and more.

This will tell you which broken links have the most referring domains pointing to them. LinkMiner will undoubtedly be very useful as an SEO tool, as links act like the nerves of a webpage.

Visit: LinkMiner

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Where Goes?

Where Goes? Is a simple tool for checking redirect paths for any URL. Just paste in a URL, and it’ll show both the type (e.g., 301, 302, etc.) and the number of redirects in the chain. You should minimize the number of unnecessary redirects because it slows down your website and contributes to poor user experience.

Where Goes.
Where Goes.

Furthermore, although Google confirmed that there is no longer any PageRank dilution via 3XX redirects, having too many redirects in a chain serves to confuse bots like Googlebot. That’s never a good thing. With this tool, you can have a standard set of redirect links so that your ranking won’t be affected, and your server won’t crash.

Visit: Where Goes?

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Avatar for Kaushal Malkan
You can always find me playing the piano or playing FIFA when I'm not binge-watching TV Series with pizzas. Fountainhead of TechWhoop. Life motto: The only time success comes before work is in the dictionary.