Do you want to gain more Instagram followers? Read this article thoroughly to get a boost for your Instagram. To a worrying extent, Instagram and its algorithm remain a mystery for every brand striving to promote itself in the platform. The matter of which tactics to choose to grow followers has pretty much kept an arduous and unavoidable task of guessing-and-failing.
Encouraged by this uncertainty, we have committed to the task of, based on facts, data, and actual success experiences. Crafting a knowledgeable list of what we consider the five most trustful methods from free and time consuming tactics to the use of paid followers as a strategy, to gain organic followers successfully.
- 1 5 Guaranteed Ways to Grow More Instagram Followers in 2020
- 1.1 Posting Every Day To Gain More Instagram Followers
- 1.2 Using User-Generated Content
- 1.3 Buying Followers
- 1.4 Stories, Lives and Reels
- 1.5 Smart Use Of Hashtags And Location Tags
- 2 Conclusion
5 Guaranteed Ways to Grow More Instagram Followers in 2020
See also: 10 Websites to Generate Instagram Names
Posting Every Day To Gain More Instagram Followers
Posting every day is maybe the oldest and most reliable trick in the book to gain more Instagram followers. However, there are hundreds if not thousands of interpretations regarding the matter of “frequency”.
Criteria from sources like Adobe Spark draw the line over a +1–10 posts daily rate. However, and as suggested by experts like Brian Hughes, this accelerated pace is pruned into turning a “two-way sided sword” as it commonly leads brands to undermine their performance over other basic practices like “consistency” and “content quality”.
Keep Frequency And Consistency Together
Due to this uncertainty, there’s been settled somewhat of an unspoken consensus in the community to sentence the rule into a “one day–one post” basis.
In this regard, according to a study made by Tailwind in 2017, which analyzed more than 100,000 Instagram profiles. It showed the “1 post daily” rate to be a healthy practice. Not only for followers growth but also for the overall engagement rate increase.
As long as you post one post a day, don’t try to oversupply on the risk of damaging quality and –even more importantly– consistency.
Using User-Generated Content
This is the one most regularly associated with the over-arching growth commonly and rightfully achieved by themed accounts. Among which one may mention:
- Meme pages
- Modeling accounts
- Art and photography accounts
- Pet appreciation blogs
Using user-generated content (UGC) consists of grabbing quality content found around the web – either from followers’ submissions, Direct Messaging, other accounts posts, and outsourced UGC – and sharing it in our accounts, giving credit to the OP.
The Process Of Re-Sharing To Gain More Instagram Followers
Here brands take the role of a curator. Guiding the user through a cultural mass. The key focus of using this method is putting a lot of attention on the design and goal of the curation and we have said before, this could be a simple thematic approach, like the one done by, for example, “cat-lovers” accounts; or something more elaborated, like recompilations made by art galleries and foundations.
So be careful of you are “saying” about your brand with this strategy, and if it makes a clear message or not.
Relying on interconnectivity, UGC makes a clear win-win for brands that already have some audience, preconceived knowledge of its medium, and a clear target persona.
Buying followers is the first enhancer that comes to mind when thinking about start-ups and up-and-coming brands that need to build credibility and gain more Instagram followers fast.
Profiting from what is called in marketing as the “snowball effect”, this practice is highly implemented among small and independent art and design accounts as a trusting way to give credibility to their venture.
There are two ways over which using paid followers as a strategy proves to be beneficial:
Getting followers that engage with your content compels your other followers to interact with it too. If one post has a good number of likes and comments. People will lean into esteeming the post more valuable and endorse it more.
The Instagram algorithm sets up which accounts show up at users’ newsfeed and after analyzing elements like the number of followers and engagement these have. On this basis, an account with a higher number of followers is prone to be a feature in feeds than others who don’t.
Although usually judged as a risky tactic, buying real followers can be a handy catapult for small brands that are striving to raise credibility among a target audience.
See also: How to Get Verified on Instagram
Stories, Lives and Reels
Why it’s crucial to keep a good pace of Stories activity? Well, the thing is simple: Ever since their introduction, there had happened a 180º shift in Instagram users behavior in favor of the consumption of stories.
According to a study published by Techcrunch:
- As far as 2017, on average, 1 out of 5 Instagram stories posted by brands received a DM reply.
- Simultaneously, Instagram stories generated 35% more views on average for brands than actual Snapchat stories.
Plus, with the introduction of new features like Instagram Reels and the hiatus of Instagram Lives. We except this behavioral tendency towards vertical-media consumption to keep rising.
Keeping The Pace Of Instagram Stories To Gain More Instagram Followers
This method can be tricky to gain more Instagram followers, so be careful about how you use it. Most importantly, make it fun and simple. On average, users’ attention span for Instagram Stories is roughly half from that of Instagram posts.
– According to Iconosquare, Instagram stories produced, on average, a decrease of about one quarter in the engagement rate of 60 major brands.
– Because it’s a content intended to be binge-consumed. People will expect your brand’s activity on Instagram Stories to be less artificial. Creating a good opportunity to share alternative content.
Publish Stories at least as frequently as you share feed posts. If even more, better. Remember that it should be content more informal. So there is no need to overthink what you are posting but focusing on building communication bridges with your followers.
Using related hashtags based on what you’re posting makes your content easier to find for audiences. You can gain more Instagram followers that have a greater inclination to engage with your content.
Most of the time, since this cause-effect chain can’t be as clearly drawn as other statistics. Why? Because Instagram post insights don’t show any correlational data between “impressions from hashtags” and “follows” and one might argue this makes hashtags a blind suggestion.
Regardless, some experts suggest that it indeed exists a sweet spot for this practice. Consisting of both adding 9 hashtags + 1 location tag.
The Role Of Geolocalization
According to Facebook, adding a location to our posts is a good SEO practice to connect with whole communities. If you make smart use of location tags, sharing “worldwide content”, you can take advantage of the certain impact that these tags have over the algorithm.
As the Instagram algorithm keeps submersing into complexity. Hashtags and location tags remains a healthy and effective method to be found spontaneously. Something rather becoming harder after each and each new update.
So here were few tips and tricks that you can use to gain more Instagram followers and increase the reach of your Instagram page or profile. Hope it was helpful for you.