A bounced email does not get delivered and it is returned to the sender in marketing. When it comes to email marketing, you have to be cautious about the success of your email marketing campaign, as it may hamper the image of your domain. Today, we’ll guide you on how to reduce bounce rate of emails.
There are different reasons why an email bounces back – your domain may be blocked from the recipient’s server, or the recipient has reached the inbox capacity. However, there are ways to prevent your marketing campaign from getting worse.
So, to prevent yourself from blocking or working on time-consuming ways to avoid it, you can use tools. This blog will tell you about some of the handy tools to reduce your email bounce rate and improve pitches.
See Also: Email Marketing Automation | What It Is And Its Importance
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How Do Email Verification Tools Work?
Email verification improves the odds of your email marketing campaign by improving bounce rate and sender reputation. It works in the following ways:
Email Address Syntax Check
The syntax checks help to check the structure of the email address by closely analyzing different aspects of its spelling.
For example, it checks whether the dots, spaces, and special characters are in the right place.
The domain check uses some powerful algorithms to determine the working of the email addresses. You can perform a domain check on the list of companies or websites by executing hundreds of emails.
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Ping is a way to verify an email address by selecting and sending an email from the list.
If it bounces back, it is not considered safe to be presumed and non-existent.
Role-based detection can determine role-based email addresses such as @admin, @info, or @sales that may hinder your deliverability since they are not associated with a particular person.
How To Reduce Bounce Rate Of Emails: 7 Tools
In some cases, bounced emails are unavoidable. However, certain strategies can prevent the results from worsening. Nonetheless, certain tools can help you ease down the entire planning and implementation of strategies. These are as follows:
TAMI is not specifically an email marketing tool, but it can serve the purpose of solving the issues. It helps the business in identification and lead generation in the SaaS platform.
Furthermore, it downloads and accesses verified contact data, unlike the other excellent data providers. Here, an email address with a green symbol considers the email confirmed for the next three months.
Neverbounce is a great tool that helps verify the emails before you send them to the recipient. Although it does not offer a domain search function, it still does a great job.
It has an active integration with over 80+ CRM for importing the emails directly in Neverbounce. Moreover, it does its job in less than 3 minutes which is great for busy marketers.
Hunter (Tool To Reduce Bounce Rate)
Hunter is a great tool that can help you identify and validate a company’s email address by copying and pasting it and clicking on verify. It provides a detailed list of valid, accept all, blocked, and invalid email addresses.
Hunter carefully reiterates your activity and makes sure it works only when the verified symbol is present in a specific domain.
It is a widely known email marketing automation tool used by great brands like TripAdvisor and AllState for paid email verification services. It effectively checks for spam and hard bounces at aggressive rates.
Moreover, Zerobounce can verify email in bulk in a seamless way. It offers a limit of 100 free verification per month. It also removes misspelled email addresses.
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Bouncer (An Answer To How To Reduce Bounce Rate)
Bouncer has a user-friendly format with a responsive team that provides highly detailed results in less time. Its simple yet effective interface offers utility, accuracy, and great pricing.
It also offers free services for up to 1000 emails, and after that, you have to pay. It is a great tool for users who lack time and need something that can boost their email marketing campaign.
Digital marketers of Google, Amazon, and Zoom use Zoominfo. It is a great tool You can use Zoominfo for management, marketing, and sales to scale up your marketing strategy from the very beginning.
It has robust features specifically designed for seamless integration to boost your workflow. Furthermore, it has a customizable payment plan as per the requirement of your business.
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Clearout (Tool To Reduce Bounce Rate)
Clearout identifies and removes spam emails and hard bounces easily from temporary emails and sub-accounts. Here, you can pinpoint all the data details to create a list of the leads you want to pitch.
Adobe and various small and big organizations use their services to run verification with a lead finder. Moreover, it runs on a credit-based system where you only pay for the number of times you verify your emails.
The Bottom Line (How To Reduce Bounce Rate):
Your email bounce rate, which people often neglect, might impact email delivery if it is too high. It is preferable to concentrate effectively, as failing to do so could be disastrous to your overall email marketing strategy.
Many times, a user gets trapped in over-analyzing a failed email marketing campaign and can’t exactly figure out the main cause of failure. Therefore, we recommend not to waste time in figuring out unsure issues and start working on plans to improve your next campaign.
The above are some of the best tools to boost your overall email marketing objectives by improving your bounce rates and converting more leads. Hopefully, you’ve found the answer to “How to reduce bounce rate of your email marketing campaign.”