At present, CRM is a basic need of every business unit within an industry. For the ones belonging to the real estate sector, it is equally imperative to choose a powerful CRM. This ensures to save your cost and time in terms of more than one way.

Top Real Estate CRM Software

Here I’m going to list down top-rated real estate CRM software that can be embraced by real estate professionals in 2023: 

HubSpot (Real Estate CRM)

HubSpot has been successfully positioned on the list of best free real estate CRM in 2023 due to its user-friendly set-up and numerous advantageous features. A free tool, designed to give an instant boost to your business. HubSpot has made sure to make the job easier for its users.


Meeting schedules, contact management, and email templates are some of the common features of HubSpot CRM. If you aim to sell faster and better, you must acquire the professional help of HubSpot. Undoubtedly, an ideal tool for many real estate agents. 

Visit: HubSpot


Ranked as one of the best real estate CRMs. Also known for its user-friendly design. Primarily built to simplify the real estate CRM experience for your team and users. If you find trouble tracking the sales process, then you should think about Pipedrive CRM.

It attempts to create customized pipelines and delivers sales visuals in order to help you track all the sales deals in a process.


Pipedrive is available for both desktop and mobile versions. Well-accepted by the real estate industry, Pipedrive has the capability to integrate with third-party systems, such as Slack, Trello, and Asana.

Visit: Pipedrive 

Follow Up Boss (Real Estate CRM)

Follow Up Boss is outstanding amongst other CRMs for land organizations available. Furthermore, that is all gratitude to its incredible toolset that handles showcasing to coordinate correspondence with clients.

It does all you require, thus significantly more.
Notwithstanding, it is one of the pricier alternatives accessible, which can be an issue for new real estate professionals.

follow up boss
Follow up boss

An immense advantage is the part of the correspondence of this device. You can call, and even content leads through the CRM itself. What’s more, you can likewise set up a group inbox to guarantee all calls and requests are replied to by your group straightaway.

Perhaps the strongest part of this product is the mobile application. It has a large group of valuable highlights each specialist fantasizes about having.

For example, while you’re on the telephone with a customer, you can pull up a full perspective on the property to address addresses, notwithstanding of case you’re in the workplace or not. It’s a definitive real estate agent CRM.

Visit: Follow Up Boss


Contractually CRM is an amazing tool for real estate professionals. It is exclusively backed with a Compass to perform multiple facilities. It works well to ensure the lead qualification process, run automated campaigns, and build personalized experiences for leads.


Widely accepted in the real estate sector for its impressive referral features. It is advantageous to maintain contacts with past clients and reassure strong referrals. This practice is commonly required to keep your pipeline strong.

Visit: Contactually

Wise Agent (Real Estate CRM)

Wise Agent is another amazing CRM for real estate agents on the off chance that you are searching for an across-the-board CRM device that worked for group utilization and at a sensible rate. Dissimilar to other CRMs on this rundown, this one locally upholds 5 clients with the base membership.

wise agent
Wise agent

Along these lines, it’s less expensive than most CRMs that charge for every client premise.
While the UI isn’t pretty much as easy to understand as a portion of different alternatives on this rundown, you do have every minute of everyday admittance to live help.

On top of this, paying for the item remembers free one-for-one onboarding. The degree of help is the best offered out of any land CRM.

Unquestionably, the strongest part of this product is the transaction management tools. With them, you can store customer archives close by their exchanges, see the entirety of the property subtleties, see Equifax information, lockbox following, and substantially more.
It’s an all-in-one resource for everything deals-related.

Visit: Wise Agent


Insightly CRM is used by realtors to ensure personalized experiences for their potential clients. It also allows beneficial features, such as workflow automation, lead tracking, organic traffic, and bulk email tools. Well-suited to serve the CRM needs of you and your team by connecting with profitable leads.


If you’re looking to enhance client communication and improve sales, then you should invest in a real estate CRM like Insightly. This tool is worth the time, effort, and money for your real estate business.

Visit: Insightly 

Real Office 360 (Real Estate CRM)

RealOffice360 is the best real estate CRM for realtors who work solo. Not exclusively is it include rich, yet it even offers a free arrangement. All things considered, if you plan on developing your land business, it merits calling attention that this product isn’t group-based.

Thus, you would need to change to another product.

real office 360
Real office 360

Probably the greatest benefit of this product is its mix with MailChimp. Email advertising is critical for realtors, and this CRM can deal with everything. This can save real estate agents an enormous measure of time.

As I’m certain you know, a ton of land work includes voyaging. What’s more, accordingly, you will require a realtor CRM with a portable application. RealOffice360, has you covered. The application permits you to audit client information, so you’re all set whenever.

Visit: RealOffice 360


Zoho is one of the cheapest and most practical solutions to well-serve your real estate CRM needs. This tool allows your team to connect with customers on better ground. It even works efficiently to communicate with your old customers located far away. It is feasible because Zoho comes with integrating features, like live chat software, social media, and email.


These features are an excellent choice to get real-time notifications every time any old customer or new lead tries to interact with your business. It offers valuable reports and insights regardless of location. 

Visit: Zoho

Final Words (Real Estate CRM)

With the aforementioned list, we have assembled the details of the top 9 real estate CRM software. Go ahead, and select the one which can suffice your requirements, and helps save your time, and cost.

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Avatar for Kaushal Malkan
You can always find me playing the piano or playing FIFA when I'm not binge-watching TV Series with pizzas. Fountainhead of TechWhoop. Life motto: The only time success comes before work is in the dictionary.