Salesforce data cleansing best practices refer to fixing the data inside the database by removing copies, making formats the same, correcting mistakes, adding extra information, and deleting old parts. Maintaining a clean and efficient database helps ensure data accuracy and reliability, enhances user productivity, and supports better decision-making. Special tools inside Salesforce or other apps are often used to help with this cleaning.

Some of the Salesforce Data Cleansing Best Practices are:

  • Implement regular data audits.
  • Use automated data cleansing tools.
  • Enforce strict data validation protocols.
  • Regularly update and enrich data.
  • Eliminate duplicate data and inconsistent formatting.

Salesforce Data Cleansing Best Practices

Using salesforce data cleansing best practices is important for making business processes work best and making good choices.salesforce data cleansing tools best practices Here are the best practices to ensure your data is not only clean but also highly functional:

Schedule Regular Data Audits:

Conduct data audits periodically to identify issues like duplicate data and inconsistent formatting. Regular audits help maintain accuracy and reliability, ensuring your data reflects current business conditions. This doing-things-early way helps you avoid troubles before they impact your work.

Example: A retail company schedules monthly audits of its customer data in Salesforce to identify duplicate customer profiles, incorrect contact details, or outdated addresses. It uses a dashboard highlighting common data issues and tracking improvements over time.

Automate Cleansing Processes:

Utilize automated data cleansing tools such as Plauti Duplicate Check to streamline corrections and updates, reducing human error and saving time.duplicate check by plauti Automation ensures that Salesforce data cleansing best practices happen continuously and consistently, preventing the accumulation of errors and keeping your data at its highest quality without manual intervention.

Example: An insurance firm uses a Salesforce-integrated tool like Cloudingo to automate detecting and merging duplicate claims entries. This tool is set to run every night, ensuring that the data is fresh and accurate for the next business day.

Enforce Data Validation Rules:

Implement strong data validation measures to ensure all incoming data meets your criteria before it’s entered into your CRM. Validation rules help prevent the introduction of erroneous data, protecting your system from inaccuracies that could lead to costly mistakes in your business operations.

Example: A financial services company implements data validation rules in Salesforce to ensure that all new customer records have a valid email format and that the phone numbers contain the correct number of digits. This prevents common data entry errors.

Continually Enrich and Update Data:

Keep your data relevant by regularly enriching and updating records to reflect current information, enhancing data enrichment efforts. This practice improves the quality of your data and ensures it remains valuable for analytics and decision-making, helping you stay responsive to market changes and customer needs.

Example: A marketing agency uses Clean within Salesforce to automatically update and enrich potential clients’ contact data with additional details such as industry, company size, and LinkedIn profiles. This enables more personalized and effective outreach campaigns.

Eliminate Redundancies:

Remove redundant or obsolete data to keep your Salesforce environment clean and efficient. This frees up storage space and improves system performance and user experience. It makes it easier for your team to find and use the needed data without wading through outdated or irrelevant information.

Example: A healthcare provider uses DemandTools to scan their Salesforce database quarterly for redundant patient records, merging duplicates and purging records that are no longer relevant, such as old treatment plans or outdated insurance information.

Following these best practices can significantly improve your Salesforce data quality, which is critical for making informed business decisions and maintaining CRM data integrity.

What is Dirty Data in Salesforce Data Cleansing Best Practices?

Dirty data in Salesforce refers to inaccurate, incomplete, or unreliable information stored within the CRM system. This includes duplicate data, outdated records, inconsistent formatting, and incorrect details. Dirty data can lead to poor decision-making and inefficiencies in business processes, emphasizing the need for effective data cleansing practices to maintain CRM data integrity.

Steps of Data Cleansing

Effective data cleansing not only corrects errors but also enhances the overall data quality, making it a valuable asset for strategic decision-making. Here are detailed steps to ensure thorough data cleansing:

Identify Errors and Inconsistencies:

Start by detecting any inaccuracies, duplicate data, or inconsistent formatting in your dataset. Use specialized tools or scripts to scan your data systematically, ensuring no errors go unnoticed. This first step makes a strong base for a good data cleansing process.

Validate Accuracy:

Use data validation techniques to ensure the information is correct and relevant to your business needs. This includes checking data against known values and rules, such as validating postal codes or ensuring email addresses are formatted correctly. Validation is essential to preserving the accuracy of your data.

Correct Data:

Correct or eliminate inaccurate data. If available, employ automated data cleansing tools to speed up this process. Correction may involve fixing typographical errors, aligning disparate data formats, or resolving mismatches in records. Quick error correction prevents them from causing further issues.

Standardize Formats:

Ensure all data entries follow a uniform format, simplifying analysis and storage. Standardization may include converting date formats, standardizing address fields, or aligning numerical data to a consistent decimal place. This step is essential for ensuring that data from different sources can be integrated smoothly.

Enrich Data:

By using data enrichment techniques to add missing information, you can improve the quality of your quality This might involve appending additional data from external sources or filling in gaps identified during the validation stage. Enrichment adds value to your data, making it more complete and informative.

Purge Unnecessary Data:

Remove any information no longer necessary or pertinent to keep your database compact yet effective. This includes removing outdated information that no longer serves a business purpose or purging duplicate records identified earlier. Regular purging helps maintain your database’s performance and usability.

Following these steps ensures that your data is clean, organized, and valuable for your business operations, paving the way for accurate analytics and informed business decisions.

Difference Between Data Cleaning and Data Cleansing

Knowing the differences between data cleansing and cleaning will greatly influence how you run your data quality plan. Here is a table showcasing the differences between Data Cleaning and Data Cleansing:

AspectData CleaningData Cleansing
DefinitionFinding and fixing or removing bad or wrong records from the data set.A broader process that involves cleaning data also involves making data better, checking data, and making data work best for use.
FocusPrimarily, it is about fixing typos and inconsistencies and removing duplicates.Extends beyond error correction to improve the overall quality and value of data.
ActivitiesRemoving duplicate data, Correcting typos, Standardizing data formatsIncludes all data cleaning activities, Data enrichment (adding data), Data validation (ensuring accuracy)
GoalTo fix errors to guarantee that the data is correct and useful.To improve the data's functionality and increase its operational and decision-making value.
OutcomeCleaner data that is more accurate and consistent.High-quality data that is accurate and comprehensive enhancing its analytical value.

In essence, while data cleaning is about fixing mistakes, data cleansing is about enhancing data to support strategic business decisions. Data cleansing ensures data is accurate, rich, and aligned with the broader business objectives. It is a critical process for companies looking to derive the most value from their data assets.

How to Cleanse Data in Salesforce Data Cleansing Best Practices

Maintaining clean data within Salesforce is essential for maximizing CRM efficiency and supporting accurate decision-making. Here’s how to effectively cleanse your data:

Identify Dirty Data:

First, find problems like copied data, old information, and inconsistent formats. Use reports and dashboards within Salesforce to regularly scan for and identify these common data problems. Working on these problems early can prevent them from growing and harming the quality of your database.

Use Data Cleansing Tools:

Leverage Salesforce’s built-in or third-party automated data cleansing tools to correct errors efficiently.salesforce tools Tools like Clean can automate identifying and merging duplicates, correcting discrepancies, and updating records with verified information, thus streamlining the data cleansing process.

Implement Validation Rules:

Organize validation rules in Salesforce to prevent future data input errors. These rules can include checks for data completeness, format consistency, and logical correctness, ensuring that only high-quality data is entered into your CRM system.

Standardize Data Entry:

Make the same rules for entering data to maintain consistency in all data fields. This involves setting up templates and predefined formats for common entries like phone numbers and addresses, which helps reduce data entry errors and improve the consistency of the data collected.

Regularly Review Data:

Schedule periodic reviews and data audits to maintain data cleanliness over time. These reviews should focus on assessing the accuracy and relevance of the data, identifying new sources of error, and updating data cleansing strategies as necessary.

By doing these things, you can make sure your Salesforce data stays nice and neat, and you can trust it. This will help your business work better and give you good ideas.

Salesforce Data Cleansing Best Practices Tool

Salesforce provides a suite of tools to assist with data cleansing, with Clean being among the most effective. These tools integrate seamlessly with Salesforce, enhancing data management capabilities:

Automatic Updates:

Keeps your Salesforce records automatically updated with accurate and verified data from This feature helps maintain the relevance of your data, ensuring that your CRM contains the most current information available without manual intervention. It’s especially beneficial in dynamic industries where data changes frequently.

Data Matching:

Identifies and merges duplicate data in your CRM, ensuring each record is unique and up-to-date. This tool uses sophisticated algorithms to detect duplicates, even minor discrepancies, helping to consolidate data and reduce clutter. It also preserves the integrity of your data by ensuring that all customer interactions are linked to the correct, singular customer profile.

Data Enrichment:

Enhances your data by adding valuable insights and information, improving the overall data enrichment quality. Clean can add more fields like social media, company info, and work-type data. salesforce data comThis gives you a bigger picture of customers and people who may buy. This enriched data supports better targeting and personalization strategies.


Makes detailed reports to show how good your data is. This helps you see where you need to make things better. These reports provide insights into data quality issues, trends, and the effectiveness of your current data management strategies. By understanding these metrics, you can better prioritize your data cleansing efforts and measure the impact of changes.

Here is a table detailing some Salesforce Data Cleansing Tools along with their specific functionalities:

ToolFunctionality CleanAutomatic updates with verified data; Merges duplicate records; Enhances data with additional insights
DemandToolsMass data manipulation, Data deduplication, Data quality control
DupeCatcherIdentifies duplicates as data is entered, Customizable to fit specific organizational needs
CloudingoMerges duplicates, Cleanses data across multiple objects, Automates data cleansing processes
DataGroomrUses machine learning to identify duplicates, No configuration required, Visual merging tools

These tools correct current issues and help prevent future data quality problems through continuous monitoring and updating.

See Also: 10 Best Software Development Environments Best Practices | 2024


What are the 3 points to cleansing data?

1. Find and eliminate copied data. 2. Check and fix data that needs to be corrected. 3. Continuously enrich and update data for relevance and accuracy.

Is data cleansing part of ETL?

Yes, data cleansing is a critical part of ETL (Extract, Transform, Load) processes. It focuses on improving data quality through validation, cleaning, and transformation before loading into a target system.

How do I reset all data in Salesforce?

To reset data in Salesforce, utilize the data cleansing tools available within the platform to purge outdated or irrelevant data systematically, ensuring data integrity and CRM efficiency.

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Rahul Gupta
He is a Tech Geek, Gadget Expert, SEO Expert, Web Designer, and a Blogger. Having a technology background gives him a unique perspective!


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