As a result of staying at home because of COVID-19 restrictions, people have turned to video streaming as a new hobby. According to a report by Cisco, by 2022, above 80% of all consumer internet traffic will be online videos. This has made most video streaming business owners and marketers worried as they are not sure they can best approach the changing world of video streaming trends.
The convergence of expanding mobile use and new technologies has led to advancements in video streaming trends in OTT and smart TV app development. Improved video accessibility and quality have also been a driving force in the increase of streaming popularity. So, what are the new video streaming trends to watch out for in 2021?
- 1 Market control by Media Giants
- 2 More accessibility of immersive streaming technology
- 3 More popularity in connected TVs
- 4 5G will be a Game Changer
- 5 Increased content delivery using short-form videos
- 6 Authentic interactions with the audience
- 7 Increased use of Artificial Intelligence (AI) and Machine Learning (ML)
- 8 Conclusion
Market control by Media Giants
The premium OTT market has been undergoing shifts of high magnitude. Giants like Netflix have started taking a hit after many years without major competition. Media giants like NBC, HBO, and Disney have released Peacock Premium, HBO Go, and Disney+, respectively. Moreover, in its first 24 hours, the Disney+ app was downloaded 3.2 million times.
Other OTT streaming services include Apple TV+, Comcast, and AT&T. However, the competition within these media giants is dependent on the local market details.
OTT has taken a dominant position in the online ads space. There has been a sharp increase in advertising revenue as more people adopt the use of these services affecting video streaming trends.
OTT streaming services for sports have seen a big increase in the recent past thanks to market control by the media giants. They have been flooding the market with high-quality content making it hard for new broadcasting services for sports to compete.
More accessibility of immersive streaming technology
Since streaming 4K video uses up to about 30Mbps of internet bandwidth, you should have at least double that bandwidth for live video streaming.
In consumer-grade connections, this is not very common. Due to the rise in 5G, there will be a massive increase in streaming video quality through enabling 4K streaming solutions. Virtual Reality (VR) and 4K streaming will shape the market in the next two years. The video streaming trends will shift accordingly. Additionally, 360 live streaming will become much possible. Shortly, the streaming experience will get more immersive with low-cost, accessible offerings like those from Facebook’s Oculus VR console.
More popularity in connected TVs
CTV is the streaming of television through over-the-top (OTT) technology. Connected TV has increased in popularity as more television viewers began watching content instead of watching on mobile devices. Smart TVs, dedicated streaming devices, and gaming consoles have made CTVs even more possible. You can even get amazon prime on xbox 360. Popular CTV technologies include Roku, Xbox, Nintendo Switch, Apple TV, and Amazon Fire Stick also influence video streaming trends. You can even mirror your iPhone to a Smart TV if an app you’re looking for is not available on the big screen.
Although CTV has increased, it has not caused a corresponding decline in streaming over mobile devices like computers, laptops, and smartphones.
5G will be a Game Changer
In 2021, 5G is expected to be the connection standard, especially in urban areas. Being the next generation of cellular network technology, 5G is expected to provide highly reliable internet speed, making it faster. This will be a game-changer in video streaming.
At the testing phase, 5G was 100 times faster than the best 4G LTE networks. Increased bandwidth availability and reliability with 5G will radically alter where and how we consume streaming content. Imagine IP delivery of 4K UHD1 with HDR on your tablet while commuting on a bus or train or the rendering or UHD2/Super Hi-Vision/ 8K to your 5G enabled TV. Higher bandwidth will also mean lower latency, making streaming seamless without buffering.
Increased content delivery using short-form videos
To capture the short attention of most social media users, using less than a minute video has proven effective. In the last year, these videos took the world by storm after the launch of Tiktok and continue to grow. Instagram soon followed with the Instagram reels feature. Content creators follow video streaming trends to make short video clips that improve their Instagram engagement and increase their followers.
The duration of these videos may slightly increase to allow better and comprehensive delivery of content. A person will be delivering a live stream on a topic and afterward upload a short clip that is carefully selected and edited to Facebook stories, Instagram, Tiktok, and similar services. The clip will have a link or links to the main video in the caption.
Authentic interactions with the audience
As consumers, we bestow our trust and loyalty to a reliable product or brand. The main idea why a live streaming platform is created is to establish a meaningful interaction between the target audience and video creators.
The host, therefore, shows their originality to an audience through engaging and informative live streaming. Since most consumers like having the power to control what they watch, giving them a choice between an upcoming content break and an advertisement is crucial. It allows for a higher sense of engagement. Thus, the brand’s message lands to the consumers more precisely and in a better way.
Increased use of Artificial Intelligence (AI) and Machine Learning (ML)
The prominence of AI and Machine Learning will continue to soar in 2021, thanks to advanced progress in their various applications. AI has been fostering an appreciation for authentic forms of user-generated content (UGC), helping avoid bots on the internet.
Trends to watch out for include; automated captioning and translation, metadata extraction, and content-aware encoding. Others include context-aware advertising, object, and motion/detection.
Multi-screen TV streaming will continue to soar in 2021. Adopting new video streaming trends will make it possible for various households to enjoy personalized, secure video streaming behavior. The adoption of 5G will ensure new forms of reliable, high-quality content delivery matching versatile customer tastes.