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    Advertising & Affiliate Disclosure

    Last updated: October 17, 2025

    Our Promise in One Line

    We recommend what’s best for our readers—not what pays the highest commission.
    Our editorial decisions, reviews, and ratings are made independently of our advertisers or partners.

    How TechWhoop Earns Money

    To keep our content free and accessible, TechWhoop earns revenue through a few transparent, reader-friendly channels:

    1. Display Advertising

    We show banner ads and similar placements across our site.
    These are served by trusted ad partners and are always kept visually distinct from our editorial content.
    Ads are clearly separated through layout, labeling, and design. They never influence what we write or how we score products.

    2. Affiliate Links

    Some of our reviews and buying guides include links to retailers or software vendors.
    If you click on one of these links and make a purchase, TechWhoop may earn a small commission—at no extra cost to you.

    This helps support our independent testing and reporting.
    Affiliate relationships never affect product rankings, inclusion, or recommendations.
    Every page that contains affiliate links includes a short disclosure statement, for example:

    “If you purchase through links on this page, we may earn a commission. Learn more.”

    That “Learn more” links back here for full context.

    3. Sponsored Content or Partnerships

    Occasionally, TechWhoop collaborates with a brand on sponsored content or special features.
    When that happens:

    • The content is clearly labeled as “Sponsored”, “Partner Content”, or “Created with [Brand]”.
    • The brand may agree on a topic or theme, but it does not control our editorial copy or final review.
    • Sponsored materials follow all applicable advertising standards (such as FTC or ASA guidelines).

    We may also license some of our original data or content to partners.
    No partner, sponsor, or advertiser can ever buy or alter our conclusions.

    Our Editorial Independence

    TechWhoop’s editorial team operates under a strict independence policy:

    • Editors and writers do not accept gifts, money, or incentives to change coverage or conclusions.
    • Sales and partnerships teams work separately from our editorial staff.
    • Affiliate opportunities do not determine what we cover or which products appear in “best” lists.
    • All reviews and recommendations are based on documented testing, analysis, or real-world experience.

    Bottom line: Advertising supports the site, but never shapes our opinions.

    Labeling Standards

    To keep things transparent, here’s what our labels mean:

    • “Affiliate Links” (inline notice): Appears near commercial links and states that we may earn a commission if you buy through them.
    • “Sponsored” / “Sponsored by [Brand]”: TechWhoop editorial content produced with partner funding. The partner does not approve the article before publication.
    • “Created with [Brand]” or “Partner Content”: Commercial collaborations made by our branded-content studio, not regular editorial coverage.
    • “Preferred Partner”: A partner offering improved affiliate terms or special reader deals. Editorial teams still make final picks based on merit, not commissions.

    All sponsored or commercial content is labeled consistently at the top of the page or section, so you can tell instantly.

    Testing & Review Process

    Our product reviews and recommendations come from independent testing and research:

    • We disclose when a product sample was provided for testing.
    • Samples or demo access never guarantee coverage or positive outcomes.
    • We use repeatable test methods, standardized tools, and version tracking so our findings are reproducible.
    • Editorial integrity is protected by a clear separation from sales and partner teams.

    Compliance & Best Practices

    TechWhoop follows all relevant advertising and affiliate regulations, including:

    • FTC Endorsement Guides (U.S.) and similar international standards.
    • Proper link attribution: paid or affiliate links use rel="sponsored" or rel="nofollow" where appropriate.
    • Clear visual distinction between ads, sponsored content, and editorial stories.

    We review this policy regularly to ensure it aligns with the latest legal and ethical standards.

    Pricing and Accuracy

    We do our best to keep product pricing and availability up to date.
    However, prices and stock levels may change at retailers without notice.
    Always check the retailer’s website for current details, taxes, and shipping costs before purchasing.

    Disclosure Placement During Reading

    You’ll see a short disclosure line near the first shopping or affiliate link in our content, for example:

    “TechWhoop may earn a commission if you purchase through links on this page. Learn more.”

    That “Learn more” links right back to this disclosure page for complete transparency.

    Policy Updates

    This disclosure is reviewed at least twice a year.
    Any updates will appear on this page with a revised “Last updated” date above.

    Contact us

    Have questions about our advertising or affiliate practices?
    We’d love to hear from you.

    We welcome reader feedback on how we can make our disclosures clearer and more useful.

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