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    Advertising & Affiliate Disclosure

    Our Promise in One Line

    We recommend what’s genuinely best for our readers—not what earns the highest commission.
    Our reviews, ratings, and editorial decisions are made independently from advertisers and partners.

    How TechWhoop Earns Money

    To keep our articles free and accessible, TechWhoop generates revenue through a few transparent and reader-first methods:

    1. Display Advertising

    We show banner ads and similar placements across the site.
    These ads are served by trusted partners and remain visually separate from editorial content.
    Ads never influence our product scores, recommendations, or rankings.

    2. Affiliate Links

    Some of our reviews and guides include links to retailers or software providers.
    If you click one of these links and make a purchase, TechWhoop may earn a small commission at no additional cost to you.

    This revenue helps support our independent testing and reporting.
    Affiliate relationships never affect product inclusion, rankings, or recommendations.

    Every page containing affiliate links includes a disclosure such as:

    “If you purchase through links on this page, we may earn a commission. Learn more.”

    That “Learn more” links back to this full disclosure page.

    3. Sponsored Content & Partnerships

    Occasionally, TechWhoop collaborates with brands on sponsored articles or special features.
    When this occurs:

    • Sponsored content is clearly labeled as “Sponsored,” “Partner Content,” or “Created with [Brand].”
    • Brands may suggest a topic, but they cannot edit or approve our editorial copy.
    • All sponsored material complies with advertising regulations (FTC, ASA, etc.).

    We may also license original TechWhoop data or research to partners.
    No sponsor or advertiser can ever change our conclusions.

    Our Editorial Independence

    TechWhoop’s editorial team works under strict independence guidelines:

    • Writers and editors do not accept gifts, money, or incentives to alter content.
    • Sales and partnership staff operate separately from editorial.
    • Affiliate opportunities do not determine what we cover or which products appear in lists.
    • All recommendations are based on real testing, analysis, or proven experience.

    Bottom line: Advertising funds the site—but never influences our opinions.

    Labeling Standards

    To keep everything transparent, here’s what our labels mean:

    • “Affiliate Links” — Shown near commercial links; indicates we may earn a commission.
    • “Sponsored” / “Sponsored by [Brand]” — Editorial content created with partner funding but not approved by the partner.
    • “Created with [Brand]” / “Partner Content” — Produced by our branded-content studio, separate from editorial.
    • “Preferred Partner” — A partner with special reader deals or better affiliate terms. Editorial picks still rely on merit, not commissions.

    All sponsored or commercial content is clearly labeled at the top of the page so you always know what you’re reading.

    Testing & Review Process

    Our recommendations come from independent testing and research:

    • We disclose when samples are provided for testing.
    • Samples never guarantee coverage or positive reviews.
    • We use repeatable testing methods, standardized tools, and documented version tracking.
    • Editorial integrity remains fully separate from monetization teams.

    Compliance & Best Practices

    TechWhoop follows all relevant advertising and affiliate guidelines, including:

    • FTC Endorsement Guides (U.S.)
    • Proper link attribution using rel="sponsored" or rel="nofollow" where required
    • Clear visual separation of ads, sponsored content, and editorial content

    We review this policy regularly to ensure it remains compliant with current legal and ethical standards.

    Pricing and Accuracy

    We aim to keep prices and product availability accurate.
    However, retailers may change prices or stock levels without notice.
    Always check retailer websites for the latest details, taxes, and shipping information.

    Disclosure Placement in Articles

    You will find a short disclosure near the first affiliate or shopping link in our content, such as:

    “TechWhoop may earn a commission if you purchase through links on this page. Learn more.”

    The “Learn more” link directs back to this page for full transparency.

    Policy Updates

    This disclosure is reviewed twice yearly.
    Any changes will appear here with an updated “Last updated” date.

    Contact Us

    Have questions about our advertising, partnerships, or affiliate policies?
    We’d be happy to help.

    We welcome feedback on how we can make these disclosures clearer and more helpful.